This is the final video in the series and discusses the use of video in a property management business and on a property management website. Effective use of video will increase algorithm scores for almost every category in search. Usage data goes up because more people interact with the site and time on site goes up. Video provides more content. Video contributes to domain authority when properly linked. In addition to those SEO relevant factors, video provides a personal connection with the business and business owners that photography and written content cannot.
The strategy we have discussed in this and the previous 14 videos represents a compilation of best practices from over 400 PMW website customers. Other sources include the following articles and web sites:
SEO Ranking Factors - http://www.searchmetrics.com/en/knowledge-base/ra...
2013 Search Engine Ranking Factors - http://www.searchmetrics.com/en/knowledge-base/ra...
The Future of Search: 2013 Search Engine Ranking Factors Released - http://www.searchmetrics.com/en/knowledge-base/ra...
Infographic: 2013 SEO Ranking Factors, From SearchMetrics - http://www.searchmetrics.com/en/knowledge-base/ra...
The Periodic Table Of SEO Success Factors - http://www.searchmetrics.com/en/knowledge-base/ra...
11 Essential Elements of a Perfect Blog Design (a Data Driven Answer) - http://www.searchmetrics.com/en/knowledge-base/ra...
Responsive Web Design - http://www.searchmetrics.com/en/knowledge-base/ra...