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It's no secret that we are in a rapidly evolving digital age. As a property manager, you've felt this daily and so have we.
Potential clients are consuming more and more video content. The property management companies that are capitalizing on this are often the ones turning those consumers into customers.
In a world constantly being molded by technological advancement, your property management business must change along with it. You might have already been thinking, "Wow! Video is the way to go in online marketing. But how can I figure out how to create compelling video content that captures the attention of property owners?"
That's where PMW comes in. We've worked hard over our many years of business to foster growth for property manager websites and innovate in online marketing. Those consistent efforts always push us to develop more to set our clients apart.
That next innovation is coming to you now:
We're proud to announce the debut of our dedicated video marketing services.
Are you ready to take the next step for your property management company? Whether you need a new property management website, a website rebuild, or already have an established website with us, PMW's video services are the way to go.
Video Services Tailored to Your Business
We understand that crafting high-quality videos that promote your business is about more than just filming a video and slapping it on YouTube. You deserve more value than that, and we're prepared to deliver superior solutions in content marketing.
We've established a team of professionals with the right video editing experience to capitalize on search engine optimization trends. This will help you market your video to as wide of an audience as possible and is proven to generate more leads.
Our service is also personalized to you, so your brand and voice are felt through your website content. Your content will feel authentic and you'll avoid making mistakes in your strategies.
No more wasting time and money navigating the world of video alone. We have the solutions you need to gain more website visitors and start generating leads.
The Marketing Benefits of Video Creation
But what exactly are the specific benefits of video marketing for the property management industry? Here are just a few of the major ways it can transform your marketing strategy:
Enhances Your SEO
Search engine optimization (SEO) is the practice of optimizing website content to gain more users through Google and other search engines. This can be done through every element of your website, from the relevant keywords used to the website code itself.
In the realm of property management, this means using every digital tool at your disposal to property owners and people considering real estate investment. Basically, the goal is to get your website in front of as many people looking for property management for their properties as possible.
Videos are a proven way to bolster your pages and get them ranking higher on search results pages. Google Analytics tends to improve on pages that include video.
Property management websites that utilize video are more likely to generate leads that bring more properties under their management.
Builds Your Brand Connection
Users are more likely to engage with companies that they feel a connection to. Crafting videos for your website is a great way to show the face behind the management name. If they get to know your identity through your branding, they'll be more comfortable trusting you with their properties.
It's also a great way to educate property owners and tenants alike on your practices. You can create educational videos for your site on topics like property maintenance or how to save time on day-to-day operations.
The rental real estate market can get complicated. Hosting videos that demonstrate your knowledge can show Google and your target audience that you're an expert in property management.
Increases Engagement Rate
Another key metric when you market your site is engagement. Engagement measures how long a client stays on your site and if they take action on a site (i.e. click-through rate).
The video keeps users on your pages for much longer than simple text or an image can. The longer they spend watching a clip or footage of a property walkthrough, the more likely they are to take further action on your website.
When users spend longer on a page, it signals to Google that the page is valuable It will be ranked higher on search results pages, giving it a wider audience. With the video, the benefits are exponential!
*Note: Google Analytics GA4 auto-tracks YouTube video views on your website!
Extends Your Reach on Social Media
Property managers seeking to maximize their reach have to be using social media as well. Another key benefit of video is its versatility. They can be shared directly on social media, helping you reach a wider audience.
Whether it's Facebook or LinkedIn, users are more likely to engage with a social media post featuring video. You can also build links directly into the post that bring potential customers directly to your home page or a related service page.
Best Types of Videos for Property Managers
You might be wondering what kinds of videos are best suited for property management. So we put together a list of the best pieces of content to make for property managers:
Introduction/Overview Videos: This style would be a basic overview of who you are as a property manager and what you can offer clients.
Services Videos: Featuring a video on each of your major services pages can bring more focus to the value your property management provides as well as educate owners and tenants.
Rental Criteria: A video on rental criteria would aid in educating potential tenants for your properties on the criteria you use when selecting tenants. This can improve your screening process and avoid hassle from applicants.
Owners and Resident Testimonials: When searching for a property management company, prospects will want to see you have good standing with other owners and tenants. Including testimonial videos showcases the level of service you can provide.
FAQs and Helpers: FAQ and DIY maintenance videos on a property management company's website enhance user experience by providing clear, visual solutions to common issues, which reduces support inquiries and builds trust. Additionally, these videos improve SEO, increase customer satisfaction, and differentiate the company from competitors.
Property Walkthroughs: Video of the properties you have available for rent will help you get your units rented faster, bringing you and your owners success. Especially if the properties are listed using PMW's SEO Property Plug-in.
Our Packages
If you're considering enhancing your marketing plan, we offer several packages to fit your needs.
A La Carte Video Creation $395
We can create videos for your site a la carte using premium AI tools that are customized to your needs.
Video Editing Services $295
We will professionally edit video that you provide us with and supplement it with branding, B-roll, title cards, and a call-to-action.
Monthly Blog & Video Bundles
You can bundle our in-house blog-content writing services with video services monthly. Price varies depending on the amount of blogs/videos.
Video Marketing Made for Property Managers!
Ready to take the next step in growing your business through your online presence?
Learn more about our video marketing services and pricing.
Or
Contact us directly to discover more of the ways PMW can help you grow your property management business.
