In our industry, Paid Advertising and Organic Growth are often perceived as being at odds with one another. But what if we were to tell you that your organic growth can be positively impacted by your paid advertising efforts? While it may seem counterintuitive, here at PMW we structure our Ads strategically to help grow your account organically. Read on to learn how we can help you fuel your organic growth!
Paid ads increase brand visibility and drive traffic to your website.
If you are not organically ranking on the first page of search results, Paid Advertising is a great way to achieve this. Ads get your business on the first page in front of users who are actively searching for property management services at the exact moment they are searching.
Google Ads allows you to show up in 3 places on the Google Search Results Page:
- Ads
- Maps
- Organic search results
Paid Ads bring users directly to pages on your site that Google may not have picked up yet, allowing Google to crawl these pages. This is how, in time, Paid Ads increase the organic ranking of your site.
How Do Paid Ads Increase Ranking?
Paid advertising allows you to show up in front of a larger audience quicker, making more users aware of your company and what you have to offer. The more users become aware of your ads, the more likely they are to search for your services.
Search engines like Google take note of high-volume traffic to your site because it tells them that you are credible, trustworthy, and relevant to users when they are searching.
When the user is on your site it can help improve engagement metrics, such as the amount of time the user is on the site (which is why we encourage videos!) as well as the pages they are visiting while on the website.
With our website design, as well as your efforts, we work together to achieve the best experience for users when they land on your website.
